Voting Rights Institute


The major theme of then Ohio Secretary of State Jennifer Brunner was restoring trust to the elections process. That was to be achieved by overhauling the election process and letting the voices of the Ohio citizens be heard, hence the creating of the Voting Rights Institute.

Since things were going back to basics, what's the most basic practice of voting? Raising you hand. What's a civilized way of being recognized? Raising your hand. The "body" also triples as a check mark and a "V" for vote.

Those principle elements were demonstrated well in this simple (it is just three shapes) logo. We're mostly pleased with the versatility of the logo; it displayed well when printed out on desktop printers, marketing materials and websites.